For the UFC 306 Sphere event, we teamed up with Howler Head Whiskey to create an eye-catching fake-out-of-home (FOOH) animation that took over the Las Vegas skyline in an epic faux-laser display. Our goal was to imagine—and then bring to life—what it would look like if The Sphere could project holograms above it with a futuristic laser array. We pitched two different concepts before landing on this idea, using drone footage of The Sphere (which already featured a UFC advertisement) and meticulously tracking it to enable 3D manipulation. We recreated the Howler Head Whiskey bottle from provided photos with exacting detail, making it appear to form out of our laser array. The end result was a dynamic visual spectacle that merged brand storytelling and cutting-edge VFX, perfectly aligning with the high-octane energy of the UFC event.