Blunt Action designed a playful, anamorphic 3D billboard for the BigEyes project, inspired by the brand’s imaginative universe. Situated in Times Square, the cartoon-inspired animation unfolds with BigEyes jumping into a fishtank-like room to snag a gleaming coin. The result is a dynamic water simulation, sending waves rushing out as the glass wall shatters. The story concludes with a sweet moment of BigEyes clutching the coin, followed by a final “call to action”—perfectly embodying the fun and engaging spirit of BigEyes’ vibrant world.