Big Eyes · Anamorphic 3D Billboard
November, 2022
Industry: Crypto
Role: Creative Direction, Art Director, 3D Design, 3D Animation, 3D Character Design, 3D Environment, Lighting, 3D Simulation/FX, Post Production, Motion Graphics, Rendering, Exports, Videography
Blunt Action designed a playful, anamorphic 3D billboard for the BigEyes project, inspired by the brand’s imaginative universe. Situated in Times Square, the cartoon-inspired animation unfolds with BigEyes jumping into a fishtank-like room to snag a gleaming coin. The result is a dynamic water simulation, sending waves rushing out as the glass wall shatters. The story concludes with a sweet moment of BigEyes clutching the coin, followed by a final “call to action”—perfectly embodying the fun and engaging spirit of BigEyes’ vibrant world.
Big Eyes 2D Designs Were Converted To Fully Textured and Rigged 3D Models
