Artist Series Campaign

Industry: Automotive

September, 2021

Role: Director, 3D Design, 3D Animation, Particle FX, Post Production

In collaboration with Genesis USA, Blunt Action contributed to Hyundai's Artist Series Campaign to bring their newest car, the GV70 Model to the digital sphere. We were invited to design and create 2 animations and a static image, placing the model in surreal spaces. The studio was given full creative freedom in this this campaign. The two animations feature our take of the Series 1 GV70. The first animation features a chrome version of the Series 1 GV70 materializing in a surreal space like environment, the second gives a 180 perspective of the exterior of the car, and finally the static image showcases the interior of the car with a modern like feel.