Bad Bunny's 3-Eyed Skull was incepted for his branding change during 2020. This was the year that Bad Bunny released his second solo studio album YHLQMDLG.

The 3-Eyed Skull was utilized as social media assets, as the back cover design on YHLQMDLG, featured on his interview with The Tonight Show Starring Jimmy Fallon, utilized as his background during his WWE Performance and finally was brought to life on the back of Bad Bunny's iconic Superbowl Jacket