2 Chainz · “Dope Don’t Sell Itself” 3D Billboard
January, 2022
Industry: Entertainment
Role: Creative Direction, Director, 3D Design, 3D Animation, Post Production
Blunt Action teamed up with 2 Chainz and Def Jam to create a 3D billboard showcasing the release of his 7th studio album, "Dope Don't Sell Itself." The ad is the vision of 2 Chainz, animating his album art, in reference to his "first bank account." We had the honor of working on 2 Chainz last trap album, a testament to 2 Chainz prolific rap repertoire.
42nd and 8th Ave in NYC
Behind The Scenes
A look at the raw file export from Cinema 4D
TimeOut New York
“Design and production firm Blunt Action is behind the ad, which is its third 3D billboard make in NYC. In November, it designed and developed rap artist Berner's new album "Gotti," depicting mob boss John Gotti looking down at the street and then smacking and shattering the glass.”