CARTIER

Digital In-Store Activation

Hidden Cartier

October, 2022

Industry: Fashion

Role: Creative Consulting, 3D Modeling, 3D Design, 3D Animation, 2D Animation, Illustrations, Lighting, Post Production Editing, Rendering

In collaboration with Cartier and Matte Projects, Blunt Action had the honor of designing, animating and editing the visual story of Cartier's iconic historic brooch, designed in 1926. This brooch was featured in the digital in-store activation at the Cartier Mansion located in New York City. The visual takes the audience through the brooch’s evolution by showcasing handcrafted illustrations, collage motifs, and hyper realistic 3D renders. Across four 4K screens, the story unfolds, the piece in all its glory transcends in design, standing at the test of time.

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